This article provides plenty of lulz sans-analysis, but the sneaky subtext is kinda staggering imho: the government (and the media, via Reuters) entertaining the idea that 100% of the population is a part of the shit-munching mainstream, that consumer skepticism about fake food will have a statistically insignificant effect on our path to omnifatness. I understand that these scientists probably don’t really believe in the “100%” number & are simply trying to draw attention to the alarming increase in lardstyle, but it seems significant to even accidentally imply that fairly soon there won’t be any Americans at all who think about what they put in their mouth.
I really find it interesting that this news story appears at a time when virtually every brainiac I know is hyped up on either Michael Pollan or Sandor Katz or both…